Mediator crisis will thorouly impact the pharma business in France .
Regulations will change, meaning more barriers to be allowed to sell new pharma.
As such one major crisis with one actor in the industry will influence the all sector .
As such Merk has recently decided to stop developments of one of its major new product preventing a negative answer from autorities.
Conclusion: anticipate crisis is aslo be attentive to competitors crisis and learn about it .
This is an intersting cas of crisis management:
Phase 1 : Servier is deniing the situation
Phase 2 : After 3 weeks of silence, Servier is rediucing the consequences of Mediator
Phase 3 : Servier explain : with pharmaceuticals, there is always a benefit/risk analysis that everybody should understand
Phase 4 : French goverment is setting up a compensation plan . Servier declare his participation without any precisions
Conclusion : Denegation, delays in recting , no compassion, inapropriate declaration from Servier management
Public is choked
Other pharmaceutical labs cannot support Servier
A big french laboratory is facing huge difficulties by lack of jugement and crisis management
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