Crisis or scandal , or both ?
Who is responsible ?
This is not the issue for Findus.
Findus has announced soon after the discovery : transparency is a key success factor .
Findus has got to court for beeing affected by this crisis . Well done .
But the real issue will be : how to retaure the image and the notoriety of the brand , espacially in the UK , where it is going to be dammaged ?
-Tell the truth
-participate to the enquirery,
-explain what is going to be done with the industry to modify processes to reassure public .
It will be long