Crisis or scandal , or both ?

Who is responsible ?

This is not the issue for Findus.

Findus has announced soon after the discovery : transparency is a key success factor .

Findus has got to court for beeing affected by this crisis . Well done .
But the real issue will be : how to retaure the image and the notoriety of the brand , espacially in the UK , where it is going to be dammaged ?

-Tell the truth

-participate to the enquirery,

-explain what is going to be done with the industry to modify processes to reassure public .

It will be long

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